marketing
that matters

We build award-winning, category-leading brands and provide marketing leadership, brand strategy, PR and communications for today, tomorrow and the long term.

where our partners has been featured

our services

marketing leadership

Fractional CMO support to set up and lead the marketing function with strategic oversight and hands-on delivery.

pr & communications

Earned media, press strategy, and impactful storytelling that gets noticed by investors, customers, and the industry.

fundraising support

Strategic marketing to support capital raises, including investor materials, pitch decks, and narrative positioning.

brand strategy

Build a brand that actually matters — clear positioning, sharp messaging, and a foundation for long-term growth.

copy & content

Sharp, impactful content and copywriting across decks, websites, and comms: clear, concise, and zero fluff.

web & digital

Fast, efficient websites that communicate your story, drive action, and are built to scale as you grow.

why we’re different

We’ve spent the better part of a decade (and way too many hours) in the trenches with early-stage and growth companies, helping them get funded, find product-market fit, and build brands that actually stand for something.

Our edge? We think like long-term strategists and operate like embedded team members. We bring focus, momentum, and clarity to marketing, without the usual agency fluff or buzzwords.

horizon 1: today

The keep-the-lights-on phase. Fast, tactical marketing to help you close deals, raise capital, and stay alive. We embed with teams and get to work.

horizon 2: tomorrow

The growth window. We help shape your go-to-market, sharpen positioning, and define your voice. This is where traction starts to build.

horizon 3: long term

The vision. What will your company stand for 5 or 10 years from now? We align brand with macro trends, cultural shifts, and a story that lasts.

latest work

Better GI care for patients, providers and healthcare orgs.

The future of racket sports, powered by an icon.

Healthcare experience intelligence.

Putting muscle at the center of your health.

Bringing precision brain health to market.

Powering simple, affordable practice across racket sports.

about us

built to help you grow

We’re based in Vancouver but work globally with a tight-knit crew of expert marketers, designers, developers, and strategists. We’ve worked inside startups, not just alongside them, and we know what early-stage chaos looks like.

We operate across time zones, tech stacks, and growth stages, and we’re especially good at making sense of the messy middle. If you’re building something that matters, we can help.

insights, signals and trends

Marketing Buzzwords & Phrases to Avoid: 2026 Edition

Every year, marketing finds a new way to sound busy without actually saying much. This problem has now been…

Your brand is behind: How startups in sports can catch up

My intent with this piece was to share some learnings and lessons (mistakes) around brand building for companies with little-to-no…

Marketing that Matters 033:
Category Creation

This one comes up all the time, especially in the early innings (it is baseball season after all, and my Blue Jays are looking really…

contact us

Interested in working with us? Got a marketing question?