Marketing That Matters

We build award-winning, category-leading brands and provide marketing leadership, brand strategy, PR and communications for today, tomorrow and the long term.

Marketing That Matters

We are a boutique marketing consultancy that builds award-winning, category-defining brands. We provide marketing leadership, communications and brand strategy for today, tomorrow, and into the future.

Past and Present Partners:

Why We’re Different.


We help to build award-winning, category-leading brands and companies.

We have spent tens of thousands of hours in the trenches helping companies to grow, find product-market fit, raise capital and build their brands.

Our approach combines long-term, strategic thinking with day-to-day support. We think big and get things done at the same time.

Horizon 1

This is tactical marketing to close the commercial deal, help finalize the investment round, and keep the company alive and moving forward.

We are not afraid to roll our sleeves up and get to work alongside smart, passionate and knowledgeable founders and teams.

This is the marketing for today.

Horizon 2

This is where we refine your go-to-market strategy, product-market fit, and company mission that speaks to the opportunities ahead over the next 1-2 years.

This is generally the most important time period for startups, as it usually aligns with cash and funding goals.

This is the marketing for tomorrow.

Horizon 3

This is what separates the good companies from the iconic ones. Whatever the long-term strategy is for your business, marketing matters.

You need a compelling vision and unique position to break through the competition and market noise.

This is the marketing for the long term.

As Seen In.


We help to build award-winning, category-leading brands and companies.

We punch above our weight with a track record of earned media coverage that connects with investors, customers and the broader market.

Springbok Analytics received $1.7M grant from NIH to develop rotator cuff analysis technology

Where Our Work Has Been Featured:

Our Take on Brand Marketing.

The art (and science) of marketing technology and AI

AI is everywhere. It isn’t new as an industry or technological advancement, but has exploded into the mainstream thanks to ChatGPT and other generative AI platforms that we can all access and use.

How to Position Your Company

Great positioning is a “do it right once, benefit many times” activity (like much of brand marketing). Great positioning shortens sales and fundraising cycles and raises the effectiveness of all marketing and communications.

Why you Need a Strategic Narrative

I do my very best to keep my marketing fluff-free (TM pending) and have seen a great strategic narrative help a company to raise money, grow its business, and recruit great people.

Work With Us.