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Issue No. 038
Substack
April 17, 2026
5 min read
Substack
Human writing in the AI age
Don't say the quiet part out loud. (Literally. Don't say it.)
More Insights
Issue No. 041
The Problem With “Actionable”
Issue No. 040
Healthcare > health care
Issue No. 039
The adjectives that signal nothing
Issue No. 038
Human writing in the AI age
Issue No. 037
Choose your words wisely
Issue No. 036
It's about time you stopped using real-time
Issue No. 035
Stop turning everything into an antithesis
Issue No. 034
Marketing Buzzwords & Phrases to Avoid: 2026 Edition
Opinion
Your brand is behind
Issue No. 033
Category Creation
Issue No. 030
Marketing buzzwords to avoid, Part II
Issue No. 029
Hold the performance marketing budget
Issue No. 028
Fix your marketing by fixing this first
Three Horizons