A first-of-its-kind brain health company bringing MEG technology out of the research lab and into the hands of consumers.
Myndspan had genuinely category-defining technology and a story that was technical, scientific, and hard to translate. The job was to make MEG matter to the world outside neuroscience, and to put Myndspan at the front of the consumer brain health movement before anyone else got there.
The work spanned everything the brand needed to break through.
Led the function Acted as Myndspan’s marketing leadership across brand, PR, and communications, building the engine that connected the science to the market.
Translated the science Turned deep, technical MEG research into clear, compelling stories that consumers, partners, and press could understand and act on.
Built the founder voice Developed thought leadership for CEO Caitlin Baltzer, positioning her as the leading voice in consumer brain health and a sought-after commentator on the future of preventive neuroscience.
Punched above weight Drove an earned media strategy that secured tier-1 coverage and partnerships well beyond what a company at Myndspan’s stage typically reaches.
The results positioned Myndspan as the category leader.
Strategic partnership coverage with MEGIN, BIOS Health, IMEDCO, EMOTIV, and Re:Cognition Health.
Foundational blog and thought leadership content positioning Myndspan at the forefront of the consumer brain health movement.
Established the category narrative for consumer MEG, with Myndspan leading the conversation alongside companies like Neko Health, Ezra, and Prenuvo.
1st Consumer MEG service in the world
Press Features
The Guardian, Sifted, ITV News, Stylist, Daily Express, Fitt Insider, UKTN, and Longevity.Technology
