A breakthrough muscle health platform with no marketing function and a Series A to plan for.
Springbok engaged Three Horizons shortly after closing a $3M Seed round. The technology was genuinely differentiated, AI that converts MRI data into 3D muscle health analysis, but the company had no brand, no visibility, and two distinct markets to win in.
The work spanned everything the brand needed to get there.
Built the function Acted as fractional CMO across brand, PR, content, and investor relations, with design and development resources included.
Shaped the narrative Positioned Springbok as the leader in muscle health across elite sports and life sciences, two markets requiring different stories from the same company.
Earned the credibility Secured coverage in Axios, Sports Business Journal, Fast Company, Fitt Insider, and SportsPro, alongside three major industry awards in a single year.
Powered the raise Built the investment deck, executive memo, and pitch that closed Springbok’s $5M Series A with investors including the NBA.
The PR results backed the positioning.
3 major awards in 2024.
SBJ Best Athlete Performance Technology Award, 2024
Fast Company Most Innovative Companies, 2024
Fast Company World Changing Ideas, 2024
$5.1M in earned media value in 2024 alone.
Partnerships with the NBA, NFL, Premier League, GE HealthCare, and the NIH.
