A smart court startup becoming a global sports technology platform.
Before founding Three Horizons Group, Jeff joined PlaySight as employee #4 and built its marketing function through three funding rounds and a $100M exit.
The work spanned everything the brand needed to get there.
Built the function Led brand, PR, content, product marketing, and investor communications.
Shaped the narrative Positioned PlaySight as a sports technology platform, not just smart courts.
Created momentum Launched ambassador campaigns with the biggest names in tennis.
Launched products Co-created PSSN the company’s OTT streaming platform and helped launch PlayFair, the first video replay system in college tennis.
The PR results backed the positioning.
Fast Company named PlaySight one of the most innovative companies.
Coverage ran in the New York Times, Forbes, and CNN.
Investors including SoftBank Ventures, Verizon Ventures, and Novak Djokovic came in across the funding rounds.
Adopted by the NBA’s Golden State Warriors, over 100 NCAA programs, and federations across nearly 20 sports.
